Total Quality and Six Sigma Module 2 Essay Example | Topics and Well Written Essays - 750 words

Total Quality and Six Sigma Module 2 - Essay Example Six Sigma is a philosophy on management that focuses on setting high goals, collection of data, and analyzing the results. The results are analyzed to a fine degree in an effort to reduce products and services defects. In regards to the dell company, the philosophy in it is that, upon measuring the amounts of defects in the process, one can get a way of systematically eliminating them and getting close to the perfection standards. Companies intending to achieve Six Sigma must produce 3.4 defects or less for every one million opportunities. Dell Company argues that opportunities are the likelihoods for nonconforming (Calloway & Gleish 2006). Six Sigma exists in two processes, namely Six Sigma DMADV and Six Sigma DMAIC. Each of the two processes is a derivation from the steps taken in implementing the process. In relation to Microsoft Company, Six Sigma DMAIC, is charged with measuring, improving, and controlling processes that are included in the Six Sigma specifications. The other process, Six Sigma DMADV, according to Microsoft, designs, analyzes, and measures, and verifies new products and processes that are in the process of achieving Six Sigma qualities. Its management ensures that processes under Six Sigma are executed by Six Sigma Black and Green Belts that are then checked by Six Sigma Master Black Belts (Pyzdek 2009). Six Sigma should be used when companies need to reduce their costs of operations, improve their cycle time, and have less material as wastes. As Kodak management does, the Six Sigma is also used when a better understanding of the customer is necessary, increment of customer satisfaction, and production of reliable services and products (Calloway & Gleish 2006). Effective implementation of Six Sigma involves giving attention to a number of high-leverage items. In regards to Dell Company, for its successful implementation, some protocols must be

Cloud Computing In Todays Organizations And The Future Essay

Cloud Computing In Todays Organizations And The Future - Essay Example Using cloud computing, users can use a wide range of software and data management applications using cloud services. As Schauland (2011) states, â€Å"surfacing in late 2007, cloud computing is used to allow services used in everyday practice to be moved onto the Internet rather than stored on a local computer†. Cloud computing offers a number of considerable benefits to business professionals, such as, cloud-based accounting and billing, project management, website hosting, and document storage. Along with these benefits, cloud computing also provides management services to all small and large companies, such as, customer relationship management and database management services. â€Å"Cloud computing provides computation, software applications, data access, data management and storage resources without requiring cloud users to know the location and other details of the computing infrastructure† (Singh, Kharbanda, & Kaur, 2012, p. 945). Companies just need to contact cloud services providers to get these services. Some of the main companies that provide cloud services to individuals and companies include Cisco, Windows, Google, and Salesforce.com. All of these companies are highly professional and provide various cloud computing services to users all over the world. In this paper, we will discuss the ways cloud services providers help small and large companies in carrying out their IT related business activities. Description of Cloud Computing Within AT&T NextGen Inc. is a software company that uses AT&T for cloud computing services. AT&T is an American telecommunication company which also provides cloud computing services to businesses to manage their business operations. For example, NextGen uses cloud computing for customer relationship management because of which the company is enjoying increased customer satisfaction and retention levels. AT&T also manages database application and operating system software of the company. Some other services that NextGen gets from the cloud services provider include data management by AT&T internet data center, data security, audit controls, network management, storage infrastructure and server management, self-service computing, and web portal. The company pays monthly bill to AT&T on per use basis through credit card. There are no upfront charges or termination fees which shows the consumer-orientation of AT&T cloud services. The ready-made hosted inf rastructure of AT&T cloud services provides a number of considerable benefits to NextGen some of which include quick response to business needs, reliable data management, improved customer service, reduced need of long implementation cycles for employees, and reduced capital expenditures. NextGen uses Linux operating system for management of computer processes and Apache version 2.4 as the web server. Apache is the world’s most efficient and customizable HTTP server application. For secure data management, the company uses My SQL which provides scalable and reliable performance to users. The network structure being used by the company is simple. The company used wireless access point which has provides simple configuration options to the users, for example, allowing or restricting broadcast SSID to associate, enable or disable

Money Lending Company Is Very Important

Money Lending Company Is Very Important Money Lending Company is very important for a person or company not only in Philippines but also globally. Money Lending Company allows the person or company to lend money to use at any necessary needs but in return they have to pay for it plus its strain. Many people think money lending is all about the involvement of money, particularly for those people who are in this kind of business and for some debtors, but on the second thought we realized that money lending system is not just a typical manual system that calculates the interest and the balances of the debtors. At the very moment that some debtors borrow money to the company may have its security for the data of his/her balances and for those who has this kind of company also has the security that is reliable, paperless works that cause of big expensive by sending the debtors notices through email and text messages. Manual system and computerized system has many differences not only in how to use it but also in the features and the time that you will consume working in the manual than to computerized. Manual system are hardly use by the employee and the time that will consume in saving files on folders and searching the names or the record of the debtors manually. This is one of the reasons why the group decided to make a system that will help them to make their work easy and secured, useful and easy to use by the employee. Lending companies nowadays provides folders, lockers and cabinets to keep the files and data of the debtor and his payment sheets. Manually computing every payments transactions and write in their sheets. It will be hassle for an employee handling a huge number of debtors and sort it one by one. More employees will be involved for the job to finish on time and not that secured file keeping storage. Files may be lost, and misplaced. The proposed system will benefit the employees, the company and the debtors. It will be less hassle to an employee writing the amount of the payment of one entry of debtor, making the company lessens the personnel handling the system. The proposed system will automatically calculate payments, monthly payments, and short payment of the debtor, taxes, and also the penalty for late payments. Due to rapid evolution of technology, numerous manual systems have been automated by computers. An example of this is the database. Before the introduction of computers, during the dark ages of technology, most employers and employees store their files in huge filing cabinets. If by any chance they have to search for a certain file, they dig in and spend a lot of time looking for one or more folders and spends another The group observes that every day, there are numerous persons or company who would like to lend, Due to this case, the Money Lending Company conducts examination of requirements in case the borrower are approved or not. In this setting, the examinees are required to fill up any information or paper-based application. By saying manual, the group notices that the company is using the old pen and paper system. The debtors will be given more than enough time to finish the papers and the information given by the borrower will be written in a separate sheet of bond paper. After the examination for requirements the examinee will be ask to wait for the results. If the applicants will be approved, he will then be scheduled for an interview. If the result shows otherwise, he will not be allowed to borrow. The group sees nothing against this old system but ironically believes that it is about time that Money Lending Company such as Alay Buhay Development Foundation Inc. goes with the flow of todays fast paced technology. There is a lot of Money Lending Company who have adopted the idea of Automated Money Lending Information System. Adopting the same innovation opens yet another portal for Alay Buhay Development Foundation Inc. Potential borrowers will be awed by the latest technology use by the proponent to deliver an accurate computation, information and etc. There are numerous programming languages that are taken into account for further study and review. Among these programming languages are Visual Basic, JAVA, Visual C# and many more. The group believes that undeniably the arrival of Visual C# in the programming language world has made several breakthroughs. With this idea at hand, the group believes that the best programming language that would definitely suit the needs of the Money Lending Information System for Alay Buhay Development Foundation Inc. would be Visual C#. Any information will be kept in a database for future references, in order to secure and kept these information, the group proposes MSSQL. And we will provide a very user friendly interface not only for the borrowers but for the Administrator as well. The group believes that the development of Money Lending Information System for Alay Buhay Development Foundation Inc. will deliver a major impact as the company progresses and evolves into a better Information Technology environment. The study will deliver exciting new look in Money Lending Company system. Background of the Study A dynamic and innovative community development foundation that empowers and transforms lives of the socially disadvantaged, of families and communities, this was the vision of Alay Buhay Development Foundation Inc. which was a Money Lending Company. In 1986 Alay buhay was founded by people who have a tireless effort of helping poor people, because of the dehumanizing effect of the poverty they made this foundation to save a those children that are in need of help. Alay buhay development foundation is not only a typical lending company, this company has also give chances for the poor; they give help to the poor Filipino children to continue their study by making a scholarship program. They decided to have money lending for their company because the benefit of the said program would be given to those children and in additional Alay buhay development foundation also creates a micro entrepreneur for the those people without job. In 2005 Alay buhay have their success of branching out their services in Marikina, Manila, Caloocan and Rizal Province,these places has known for the where numerous numbers of children are not studying and not afford to study. Despite of having branches they must have a system which is secured and reliable for them to have many debtors for the sake of the people who benefits with them. According to Alay Buhay their mission is As a people-oriented development organization, we commit to pursue community-driven and capability-building programs and services through education, enterprise development, and community empowerment projects geared to contribute to national development. This means they will have to develop and help others, by making programs for the benefit of the out of school children, to give projects to develop our community. Alay buhay has known for their various recognition making them become popular by helping other people, they have the recognition given by the Department of social welfare and development(DSWD) as the social work building projects and giving their services for women, family and most specially to the out of school children. They also received recognition from the province of Rizal. The goals of the company are to develop a self-sustaining organization responsive to the needs of targeted communities and to mobilize local and international resources to support Alay Buhays development efforts and initiatives. And the main goal of the company is to partner with communities and organizations towards the fruition of the vision and mission of Alay Buhay. Alay BuhayDevelopment Company is located at 3rd Floor Criselda 1 Building 109 Scout de GuiaStreet,Bgy. Sacred Heart Quezon City, 1103 Philippines it was founded by Mr. Antonio L. Sayo with the partnership of some local government units and some government agencies. Conceptual Framework Statement of the Problem Many of the problems concern the management and employees of money lending companies today. From manual to automated system, is one way of minimizing the problems of having data loss, miscalculation, and secured record keeping of the debtors. The proposed system will have a solution for the problems. How will the proposed system be able to lessen the time and work needed to compute the loans and interests? Can this proposed system be a tool to organize the records needed by the company and data of debtors? What safekeeping measures can we create to avoid redundancy of debtors files? Significance of the Study The significance of this system with regards to the direct person which is the organic employee of the company are the following; in keeping up with the records of the companies clientele it would be easier and more accessible on their part to look it up on a computer database which is more secured and accurate than to rummage it in a manual records filing cabinet. And in keeping an up to date records of the daily transactions of the clients, the strain of manually inputting the records of the daily transactions of a particular client in the record files, it would be much easier for them to directly input the said transactions in the computerized system for the ease of record filing. With regards to the indirect person or debtors, the system will automatically give them an insight to their present loan transaction, wherein they could easily update their loan payment and their loan status; it would also give them more ample time for their other concerns by shortening the time that they will spend in manually inquiring about their loan status. The debtors will also avoid incurring penalties on their loans because the system will alert the company employees of the debtors who are delinquent in their payment of loans. It would also be an ease for the debtors to deal with the companies employees because all the concerns with regards to their loan transactions are all in real time versus the time consuming manual system that would take days to undertake a general loan status inquiry. With regards to the direct impact of the system program on the company, they will for sure attract more clients or debtors to their company because of the ease of transacting business, wherein the computer program system will assist them in all their dealings with their clientele. In terms of Human resources, the company will save time and money by employing a minimal number of employees working for them, because the computer program system in the company will always assist a particular employee in every aspect of their work, and their working conditions will not be too strenuous, because every diverse detail of it can be readily accessible on their computer system program. The company will surely reap more profits and will make a good use of their saved time in other concerns of the company because of using the system program. Scope and Delimitation Scope The proposed system, Money Lending Information System will replace the old paper based system used by Alay Buhay Development Foundation Inc The Money Lending Information System shall be used companys administrator to assess the interest or calculate the annual strain without having problem computing. The system shall be programmed and designed Visual C#. The database which will contain all the data borrower or employer will be stored and kept secure using with Microsoft SQL (MSSQL) and OLEDB will be use to connect the user-interface and database. Advance skill in Visual C# shall provide a very user-friendly interface not only in the staff but for the administrator as well. Before the step proper, the borrower or employer will ask to fill-up a simple information sheet and after the fill-up, the staff will input the information in the proposed system in order to store their credentials in the company database. Their information will be kept in the database for future references. If the borrower or employer will passed the interview and approved, the staff will input necessary information such as type of payment, how much to be borrowed, due date, interest, requirements and other important information. If the old system uses Microsoft Excel to store the borrowers information and compute the interest and payments, the proposed system can convert assessment that are made through Microsoft Excel, the staff are now exempted through manual transferring of data in the database. Emails and text messages will be received by the borrower or employer couple of days to notify them for the due dates. The proposed system will be precise and accurate for the integrity of the company. This system ought to minimize the work load from employees who would have better things to do rather than computing for a long period of time. The borrower or employer is also restricted in editing or deleting any previous content that they have already placed. Delimitation If by any chance that electrical failure or hardware malfunction occurs, the old system will always come in handy. Electrical failure may cause the computers and other gadgets to halt their processes. This means that the old pen and paper method will come in handy during this time. A hardware failure on the other hand may halt the process of the proposed system. If by any chance that the server where the system is installed does not function correctly, a system failure most likely occurs. The systems database is also limited to the maximum capacity of MSSQL and the disk space of the system where the proposed system is currently installed. The common solution is to print the contents or store it in a different media for backup. The proposed system is limited to the calculations and the display of other information. It will not handle any data manipulation such as edit and delete function for it will open the idea of staff to manipulate such an important the data. Definition of terms Loan: An arrangement in which a lender gives money or property to a borrower and the borrower agrees to return the property or repay the money. Debtor: An individual or company that owes debt to another individual or company, as a result of borrowing or issuing bonds also called obligor. Clientele: The client or customers, as of a professional person or shop, considered collectively; a group or body of clients. Lend: To grant the use of money or something else of value, with the understanding that it or something else of will be returned at a future date value. Money Lending System: is money lending application software developed to which able to process large volume of records and transaction data in companies. Interest: The fee charged by a lender to a borrower for the use of borrowed money. Lender: A private, public or institutional entity which makes funds available to others to borrow. Database: consists of an organized collection of data for one or more uses, typically in digital form. Administrator: a person for the performance or management of administrative business operations Human resources: is a term used to describe the individuals who comprise the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations. Human resources is also the name of the function within an organization charged with the overall responsibility for implementing strategies and policies relating to the management of individuals (i.e. the human resources). This function title is often abbreviated to the initials HR. User-Interface: is (a place) where interaction between humans and machines occurs. The goal of interaction between a human and a machine at the user interface is effective operation and control of the machine, and feedback from the machine which aids the operator in making operational decisions. Credentials: is an attestation of qualification, competence, or authority issued to an individual by a third party with a relevant de jure or de facto authority or assumed competence to do so. Automated System: is the use of control systems and information technologies to reduce the need for human work in the production of goods and services. In the scope of industrialization, automation is a step beyond mechanization.

Essay --

Butler 1 Brian Butler Ms. Giblin December 20, 2013 Senior Seminar Childhood Obesity Is childhood obesity a serious problem? What causes childhood obesity? Who should take responsibility for childhood obesity? And how can childhood obesity be reduced? Childhood obesity is a medical condition for kids. Its a major problem in the US and has been for a few years. Several things have been done to lessen the sugars and fats in foods, but it still won’t be successful unless parents cut down on junk food. Not only does food cause obesity, but so does lack of exercise, lack of sleep, emotions, bullying, your environment, and depression. The terms obese and overweight are often used interchangeably, but healthy experts point out that technically there is a difference. Overweight refers to increased body weight relative to height based on some standard. People who are overweight may or may not have excess fat. Obesity is strictly defined as an excessive amount of body fat in relation to lean body mass. According to the American Obesity Association, when there is too much body fat, the result is obesity. Obesity is not a sign of a person being out of control. It is a serious medical disease that affects 14% of children in the US. Childhood obesity is associated with a higher chance of premature death and disability in adulthood (eMedicineHealth). It is the second leading cause of preventable death after smoking. AOA states that obesity fits all the medical definitions of a disease, such as "an interruption, cessation, or disorder of a bodily function, organ, or system." Obesity is an accumulation of excess fat and weight that occurs over time when a person takes in more calories than they expend. A calorie is a measure of heat. A calorie mea... ...can generate positive results and children continue to eat more healthfully, they will be less likely to acquire diseases associated with obesity. The earlier a child begins to learn healthy practices, the less likely he or she is to be a sick or obese adult. An increased number of healthy children can result in an increased number of those children becoming healthy adults. "Communities should increase access to food choices for a healthy diet, such as dairy products, fruits, and vegetables. They should also create a community that promotes physical activity for children and teenagers" (KET). "Initiatives by the food industry to reduce the fat, sugar and salt content of processed foods and portion sizes, to increase introduction of innovative, healthy and nutritious choices, and to review current marketing practices could accelerate health gains worldwide" (AOA).

International Monetary Fund Essay

The question â€Å"To what extent has the International Monetary Fund contributed in revamping the Nigerian economy since the 1980’s?† is a question that helps us to evaluate the true impact of international monetary policy.   In order to further understand the meaning of this question, this paper will examine the following subjects – 1) the meaning of the question, 2) the significance of the question for International Relations scholars, 3) how the question relates to other published work in the area, and 4) what methods would be employed to answer the question. First of all, the question is directly focused on economic impacts.   However, the question is not simply a matter of metrics, because the question is directed at procedural changes as well.   The question is focused on the restructuring of the Nigerian economy.   To only use economic metrics would fail to address the consequences restructuring entails.   When the IMF releases money to a country, they stipulate conditions that the country must meet. Therefore, the question is also directed at the matching the directives of the IMF with the implementation within Nigeria.   The question is not asking if the IMF has had a positive or negative impact on Nigeria, so value judgments can be left aside.   However, there are several hidden economic impacts.   Structural changes to the workforce, changes in occupations, and new roles within the economy are all more difficult to measure, but can be considered a result of economic policy.    Therefore, the question means 1) what are the economic stipulations of the IMF from the 1980’s until now, 2) has the Nigerian government met the requirements of the IMF, 3) what restructuring has occurred within the Nigerian economy as a result of the IMF, 4) what economic measures can be attributed to these changes, and 5) what are the indirect economic impacts of the IMF policies. International relations scholars are interested in this question because the answers yield important data on the impacts of policy.   International relations scholars are often consulted on questions of policy.   It is therefore in their best interest to know the impacts of policies made in the past.   In this regard, they are historians.   First of all, it is critically important for International Relations scholars to understand what the IMF has attempted to revamp within the Nigerian economy by tracing the stipulations as they were made. Additionally, the scholar can look at the Nigerian government’s ability to meet the demands of the IMF.   How well were they able to integrate the changes required by the IMF.   Were there consequences that required new policies in the future?   In tracing these policy changes, the scholar can also piece their own picture together of what the IMF did well (what was effective), and what changes needed to be made in direction in order to achieve effectiveness.   They can also have a unique insight into the culture and politics of Nigeria, as well as the internal culture and politics of the IMF. At this point, the International Relations scholar can also know what economic measures are affected by differing types of policies and requirements.   Additionally, they can make recommendations on what types of correlations can be found between initiative and their impact.   Perhaps some of the most valuable information for International Relations scholars, however, is related to the indirect impact of the IMF’s policies. When looking at the restructuring of the Nigerian economy, the International Relations scholar is able to examine the changes within the population, how people moved around, the changes in families, etc.   This type of information allows for a more comprehensive picture of economic change and the effects policy can have on cultural change.   Also, this may highlight the challenges represented by a more powerful entity interacting with a less powerful entity on a global scale. There has been much written about Nigeria since the 1980’s.   There are environmental reports, malnutrition reports, and economic reports.   However, these all approach Nigeria from a different perspective than the direction of this question.   This question seeks to directly explore the impact of IMF policies and economic aid on the revamping of the Nigerian economy.   As such, this question seeks to provide supporting information of the changes in Nigeria.   It seeks to trace change related to IMF policies alone.    It is impossible to completely know what current conditions in Nigeria are caused solely or even primarily by the IMF policies, however by focusing on the IMF, widespread impacts can be evaluated from IMF policies.   It is taking the infusion of money and change of monetary policy as the starting point and looking for the economic aspects affected.   One of the main sources for research on these types of development programs is found with the World Bank.   A particularly useful document is â€Å"The Evolution of Poverty and Welfare in Nigeria, 1982 – 1992.†[1]Using this document and also information from the IMF, the scholar can tie together the policies of the IMF and the effects. In order to study such a complex issues, a rigorous approach will need to be taken.   It is the most difficult to know the indirect impacts of the IMF’s economic policies.   It is undesirable to claim that changes were a result of IMF policy, if in fact, they owed their existence to a governmental or environmental change.   However, the economy is so closely entwined with all aspects of life, the implications of the IMF policies will be seen to have far-reaching consequences. Therefore, we can begin by examining the Nigerian economy and economic statistics in 1980, and comparing them with the present day to get snapshots of the economic health of Nigeria at these two points in time.   These snapshots, however, encompass other economic influences other than the IMF programs.   Then the specific policies of the IMF and their objectives are compared to the resulting economic changes to see if the stated goals have been achieved via metrics. Also involved in this analysis is the ability of the Nigerian government to implement the changes required by the IMF.  Ã‚   This area of analysis is perhaps the easiest, as the initiatives of the IMF are easily available.   However, information on the implementation and the implementation’s challenges may be more difficult to find.   Looking at a timeline of IMF policies, one can also deduce what was effective or not effective.   If a policy was ineffective, then in a later cycle we should find a correction or an abandonment of the program. The internal structure of the government and economy can also be viewed.   The way that money flows and what directions can be measured.   It is important to see structural change since the 1980’s.   The Nigerian government worked with the IMF to develop the National Economic and Empowerment Development Strategy in 2004.[2]   This document reviews previous policy and also lays the groundwork for future work between the IMF and the Nigerian government. This report focuses on structural changes – highlighting the importance of revamping the Nigerian economy. Additionally, looking at the basic economic unit – the household – can show structural changes ass well.   By looking at these structural changes, the real question about revamping the economy can be answered.   Of course, this type of analysis also looks at the indirect effects of economic change.   These are difficult to measure, but by tracing newspaper stories and major events in Nigeria, it may be possible to trace events back to economic policy decisions. Overall, the question of the effectiveness of the IMF’s policies to restructure the Nigerian economy is a very important question with implications for future policy consideration and also a deeper understanding of the past. Now that the world is becoming smaller and national boundaries are being crossed with money and policy, it is more important than ever to understand the impact of economic policy.   Additionally, with the prevalence of capitalism and modernization, the effects of economic policy on third world nations must have a thorough understanding. Reference List International Monetary Fund, The Nigerian Economic Reform Program, IMF, 2005, retrieved 10 January 2007    World Bank, The Evolution of Poverty and Welfare in Nigeria, 1985-92, World Bank, 1997, retrieved 10 November, 2007, < http://www4.worldbank.org/afr/poverty/databank/DocNav/default.cfm> [1] World Bank, The Evolution of Poverty and Welfare in Nigeria, 1985-92, World Bank, 1997, retrieved 10 November, 2007, < http://www4.worldbank.org/afr/poverty/databank/DocNav/default.cfm> [2] International Monetary Fund, The Nigerian Economic Reform Program, IMF, 2005, retrieved 10 January 2007

Promotion Strategy Used by Sony to Promote Vaio C Series Essay

VAIO C Series uses advertising to communicate to consumers. In addition, it classifies its segmentation to communicate directly with each ages or lifestyles of consumers. Message on advertising must classify to depend on target group because they are different such as teenager or young. Those target groups want notebook to reflect to their lifestyles. Using message to make recognition about functional, smart, cool, and modern is available for teenage or young. As well, the obvious promotional strategy is taken an emotional advertising instead of representing performances. Now, VAIO C Series is entering to a stage of an emotional benefit. Representing only an advance technology is not enough, VAIO C Series uses the emotional advertising to make consumer feeling accompany with VAIO C Series. An emotional aspect is made consumer to be proud when they use VAIO C Series and feel required to possess it. For example of VAIO C Series advertising campaign, â€Å"Show It with Your VAIO† this advertising emphasizes feeling and pride to possess and use VAIO C Series. Sales Promotion Sony has promoted its product through different sale promotional strategies. For example, distributing a premium product is a standard promotion. The premium product is accessories that are case & pouch, mouse, docking station, and micro vault. These premiums supported absolutely VAIO C Series users to enhance when using it. Furthermore, VAIO C Series uses the sale promotion of price-off especially in Commart X’Gen Thailand or Sony Day Let’s Cheer that consumer can buy VAIO C Series for the special price. For example, VAIO C Series discount 2000 Baths and pay by installments zero percent within a year. Public relation Sony VAIO C Series has advantages of public relationship from the corporate brand to take the good brand image. The Sony Group recognizes that its businesses have direct and indirect impact on the communities in which it operates. Sponsorship Sony is an active sponsor. Sony understands that sponsorship is its responsibility to assist like-minded organizations to help them achieve their goals. For example of sponsorship, Sony supports the InSIGHT Out project, Sony Thai support Showroom TV Program, and Sony Thai supported the 36th Charity Bazaar. Direct Marketing On the other hand, SONY also used direct selling strategy for their promotion. They provide an interactive customer website for visitor who wishes to get more information about VAIO C Series to select and preview the colours for the SONY VAIO C Series. SONY also uses e-mail to acknowledge their customer about their latest product and updates. Personal selling In VAIO store, the sale force makes the good relationship and will communicate well to costumer when they want to know more information. SONY has training the sale force to communicate VAIO C Series information both its product and entertainment from VAIO C Series. They must have the technology knowledge to relate with product to teach consumer. Personal selling has every VAIO C Series dealers that is a force promotion in highly competitors.